Good Grit Magazine Portfolio
Good Grit Magazine
Client
Good Grit Magazine
Services
Creative Direction
Publication design
Team Management
Growing an idea into a brand
In Birmingham, Alabama, as the creative director for Good Grit Magazine, I led efforts to establish our presence in the publishing industry. Tasked with increasing readership and developing an efficient editorial process within budget constraints, I prioritized captivating visual content and team building. Through a focus on engaging storytelling and innovative design, we achieved significant milestones. Within three years, our readership surged to over 300,000, bolstering our reputation and earning recognition with prestigious awards including two silver and one gold Addy Award. These accomplishments solidified Good Grit Magazine's standing as a prominent player in lifestyle and culture publishing, underscoring the effectiveness of our collaborative approach and strategic direction.
