Services

• Identity design

• Out of home design

• Sign design

• Apparel design

Creating a longhorn logo that doesn’t look like University of Texas

Challenged with creating a logo that instilled trust and protection while avoiding resemblance to the University of Texas' longhorn symbol, I pursued a modern and minimalist approach. Our solution involved crafting a unique interpretation of the longhorn shape, blending iconic elements with contemporary design principles to set Longhorn Law apart from competitors.

The outcome was a successful rebranding effort that infused Longhorn Law with a sense of Texas pride while attracting new clients and reinforcing trust among existing ones. The redesigned logo not only differentiated the firm in the local legal landscape but also contributed to its growth and enhanced brand recognition within the community and among its clientele.