AVAIL: Friends of the Houseless

AVAIL: Friends of the Houseless is a non-profit that seeks to alleviate houselessness. As one of the founders (and a designer) I wanted a sleek brand that caught the attention of the people who would be donating to our cause. The naming process was the most fun. AVAIL (to be of use or value to, to come to the aid of) encompasses everything we wanted the program to be. The word AVAIL is the central element of the Logotype and the words Friends of the Houseless surround it like the community we envisioned forming around us as we worked towards our goal.

ClientAVAIL: Friends of the HouselessServicesBranding and IdentityYear2009