Crafting a brand from a crazy idea

Good Grit Magazine, a lifestyle and culture publication based in Birmingham, Alabama, started as a crazy idea—to establish a strong presence in the crowded publishing industry.

Under my creative direction, we built captivating visual content and fostered a collaborative team environment. Our emphasis on engaging storytelling, clean minimal design, and a bootstrap approach brought us significant achievements. Within three years, our readership grew to over 300,000, earning us several design awards and spots on bookshelves and coffee tables from East to West. Through our efforts, Good Grit Magazine became a contender in the crowded industry.