Buyer Resist

Challenging men to take a stand against sex trafficking

The Challenge

Buyer Resist was created to meet men at a critical point: when they are actively seeking to purchase sex.

The challenge was twofold:

Most awareness campaigns focus on donors or the general public, not directly on men in the buying moment.

The initiative needed a brand and platform that could interrupt destructive behavior, expose the truth about exploitation, and point men toward healthier alternatives.

Without a strong, clear identity, the project risked being overlooked or dismissed in a moment when clarity is essential

The Process

Discover – Worked with the team to understand the psychology of the audience: men often acting in secrecy, denial, or brokenness.

Design – Developed a brand that is disruptive enough to capture attention, yet redemptive in tone — offering a way out instead of condemnation.

Deliver – Built a messaging and design system that could translate into a website and campaign assets, helping men confront the harms of trafficking and consider alternatives.

The Solution

Brand Identity: A strong, attention-grabbing visual style that communicates urgency.

Messaging: Honest, direct language that exposes the reality of exploitation while offering a redemptive path forward.

Website: A digital presence built to intercept men in their search process, redirecting them to resources, truth, and change.

The Impact

Buyer Resist now reaches men at their most critical moment of decision, offering disruption and hope where there was once only secrecy and exploitation.

The platform provides a clear alternative: instead of fueling harm, men are invited into healing and transformation.

This initiative reframes awareness — not as distant education, but as direct intervention with eternal stakes.