Legacy Church Arlington
Crafting a new legacy
The Challenge
Planting a church comes with enough challenges — unclear branding and a weak web presence shouldn’t be among them.
Legacy Church Arlington was preparing to launch and needed an identity that reflected its mission: to disciple people, build authentic community, and point their city to Jesus. Without a clear brand or digital home, it would be difficult to establish trust, invite newcomers, or communicate with their growing community.
The Process
Discover – Worked closely with the pastor to understand the church’s vision, core values, and the story they wanted their name to tell.
Design – Developed a visual identity system (logo, color palette, typography) that communicates modern faith, rooted in tradition but accessible to all.
Deliver – Built a clean, welcoming website featuring:
Easy pathways for visitors to learn about services and ministries
Online giving platform
Event and sermon integration for ongoing engagement
The Solution
Identity System: A modern, approachable brand that reflects the heart of a new church for the city.
Website: Clear, mobile-first design with simple navigation for newcomers and easy management for staff.
Launch Support: Digital collateral to help with the initial church plant launch and outreach.
The Impact
Legacy Church Arlington launched with a professional, trustworthy brand that instilled confidence in members and visitors alike.
The website provides a central hub for communication, making it easier for people to learn about and get involved with the church plant.
The church is able to communicate clearly with tools that will grow alongside them in the years to come.
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